Radio24 is chewing on Facebook already very good for several months, some even before it became the most courted mode d ' expression of contemporary communication. Even the newspapers did not speak of the social network took down 'boarding by the Italians as in no other country in the world, but already our radio listeners were vying to join Facebook. E 'from April 2008 to accept "friends" among the public of Radio24, are those most frequently taken from that' anxiety furious' s medium so that only a combination of passion can stir up. It 's a strong community of loyal radio has spontaneously grown a social network around the ideas of a program of daily analysis of society and communication as Melog. The first common objective was to articulate a territorial map of possible physical locations, ie concrete outposts consist of listeners. The aim of the network and since 'the beginning of a common emotional attachment to the ether. All 'unison, from every Italian region. The public Radio24, especially in the range of 'listening in the morning, was not new to drift into areas of collective' meeting inconcrete, 's previous edition had already registered a similar transhumance of active and curious minds in Second Life.
Then the three-dimensional interactive online world of Linden Lab enjoyed the same euphoric media attention that has now switched on Facebook. For radio was a strange and curious first opportunity to compete directly with those who for them was just a rumor, even and especially outside the areas of programming. For this attitude already exerted by the tip of the most technologically advanced of the public was not difficult to propose a new spring transhumance to a social networking radio representation. Myspace Facebook even if I chose then seemed the most trendy platform and practiced. The structure of 'interface was the first time in his version, no chat and much more spartan that the' present. L 'turnout was much slower and especially not telling the newspapers, so that it was difficult to explain what it was at the microphone to the less well-equipped.
once I set a goal that was intended to give meaning to the exclusive participation. I opened a group called 'the company of a thousand " and established that the limit of the privileged participants would have been a thousand and not more than a thousand. I began to keep Facebook open during the live program, citing the comments of those who followed me connected. In short, that feedback substituted for more vitality and richness of the traditional contribution through SMS. In addition, the mode "upload" Facebook also allows you to upload images directly from their mobile phone, car produced songs, videos stories that the public sent me secure a practical contribution to the program that I proposed the following stress. This first phase was the apotheosis of concrete in "The night of passion" at the end of June, a rally in via Monterosa at least three hundred people came from all over Italy and hundreds more displaced in a dozen principals and regional as "Altane passionfruit spread in almost all regions Italian, but also in China, the United States, Turkey. In September we took a step forward in the 'radio-Facebook integration: The program Melog 2.0 becomes an extension of the online community that now has expanded greatly. The main instrument on which I have articulated the 'interaction was the profile, which has now reached the limit of 5000 friends registered. I find that compared with the 'interaction profile allow me more freedom to "force" a rigid system of Facebook in the direction of a blog, but much more vibrant in' immediately.
Every day advance the theme of the sequel or seeking suggestions for new topics. N el space of a couple of 'hours, the community reacts actively and spontaneously began to give me the "stories" need to articulate the live talk show. In addition I am available online to listeners for as long as for professional reasons are still connected (at least 7-8 hours a day as an average). I no longer even need to look for guests and experts because it is the social network that suggested them to me. I put together a 'ghost University, "has no real headquarters, but consists of a considerable number of professionals, academics, researchers and teachers carriers maintain the skills and contaminated by extra academic experiences. again The old radio is the medium most likely to be contaminated with the web, thus confirming its physiological ability to "dare", but above all to be able to renew itself in a continuous testing of more advanced methods of communication .
0 comments:
Post a Comment